Mobile News, Information and Entertainment Services
Basic Services
Portal Template
This is the core of the Pario news, information and entertainment services offering. The solution is mobile Web based and modular for ease of implementation, so that it can grow and change in pace with your company’s business requirements. The portal is also radio and hardware agnostic, running successfully on both GSM and CDMA infrastructures and any handset with Web browsing capabilities. For additional information, please visit Pario's Next Generation Value Added Services presentation.
News and Information
Carriers can offer local news channels to their subscribers via relationships with local newspapers and other information outlets in their operating markets. Headings can include; local news, local weather, local events, entertainment, sports and savings/coupons.
Local service groups and civic organizations can also be given their own display areas, where they can keep their members/constituents/parishioners updated. Businesses can also purchase areas where they can publicize their most current events, services and offerings.
In conjunction with informational messages, carriers can send out paid promotional messages to subscribers who have opted in to receive them. These promotional messages can either be full message, or 20 to 40 character ‘tags’ attached to the end of an information update.
Personalization Storefront
Personalization services include ringtones, ringback tones, wallpapers and other handset customization products, including handset skins.
GPS/Location Based Services
Using either cell tower triangulation or built in GPS hardware, Pario can provide a full range of location based services from mapping to geotargeted advertising.
Downloadable/Streaming Music
Pario offers a full catalogue of downloadable or streaming music options for any handset with a music player.
Downloadable Games and Applications
Pario provides a complete catalog of downloadable games, productivity and entertainment applications via a mobile Web based application store which can fully integrated into the carrier’s billing mechanisms.
Pricing Models
Advertising/Sponsorship
The Pario News, Information and Entertainment portal includes a fully integrated advertising capability, offering banner advertising placements as well as interstitials, page frames, and other interactive advertising tools.
App. Store
The app. Store is a premium service, offering a fully categorized repository of games and applications, purchasable with a single click and charged directly to the user’s mobile phone bill. Billing options will include:
- One time purchase – user pays full price for the application or game at download time.
- Subscription – user pays a reduced price for one month’s access to a game or application and is rebilled every month thereafter.
- Pay per use – user downloads the game/application free of charge and makes a micropayment for every use/play.
- ‘Freemium’ – the user downloads a ‘trial’ version of a game or application and pays to unlock premium features or extra levels.